Know what you are doing: the importance of Product Strategy

It all starts with a strategy. Success doesn’t happen by chance. It’s hard work. And it’s planned work. With a vision. And a strategy. Indeed, product strategy and its pivotal role in driving business success. Understanding and implementing an effective product strategy can make all the difference.   What is Product Strategy? Product strategy serves […]

Personas: who are you designing for

As innovation and design consultants specializing in new digital product development, we value user-centric design as an approach in our work, and one activity that can greatly impact the success of our clients products is persona development.  In this blog post, we will explore what personas are, why we think they are important, the benefits […]

Customer Testing in New Product Development

Test, test, and test again. That’s our refrain at Bay Tree Ventures. We seek to validate everything we can to reduce the risk of new product development and launch. We’re all in on customer testing and we hope by the end of this article you will be too.    What is Customer Testing ? Customer […]

What Design Thinking brings to new product development

As innovation consultants we specialize in new digital product development, and always seek to adopt a user-centered approach. This helps us put the user or customer at the centre of things. And, one methodology that has proven its worth time and time again is Design Thinking. In this blog post, we will explore what design […]

Customer Journey Mapping, an introduction

Welcome to the exciting world of digital product development, where innovation reigns supreme! Today, we’re looking customer journey mapping and why it should be an integral part of your product development process.   What is Customer Journey Mapping in the Context of Digital Products? Imagine taking a walk in your customers’ shoes, understanding their experiences, […]

Demystifying the Go-to-Market Design in Digital Product Innovation

Everybody is always excited about new product. There’s all the insight that comes with customer discovery. There’s the thrill of the idea validation phase. There’s the surprising feedback that come with solution design validation.  There are the great discussions around business model.  But too often over-looked in innovation journey to market is the go-to-market phase. […]

Value Proposition Design – Or what the hell are you doing anyway?

Everybody loves shiny new things. And, in business, we really love thinking about shiny new things. New things are exciting. And new things are, well, new. And if we come with a new shiney and we are excited about it, we reason we must be onto something. That is, if we are excited by this […]

The Game-Changer You’re Missing: Continuous Discovery in Digital Product Development

Welcome, innovation enthusiasts! If you’re here, you’re likely involved in the dynamic, never-stopping world of digital product development. Or perhaps you’re just curious to learn more about the latest trends in tech. Either way, today’s topic is something of a secret sauce in the world of innovation: Continuous Discovery.   1: What Is Continuous Discovery? […]

The Importance of Business Model Design for Digital Products

In the rapidly evolving digital landscape, businesses are constantly seeking innovative ways to stay ahead of the curve and create value for their customers. At the heart of this pursuit lies the crucial practice of business model design. However, despite its significance, many organizations fail to invest sufficiently in this transformative work.   Business Model […]

Pretotyping: A Must for Every Digital Product Development

Have you ever heard the term “pretotyping”? If not, then strap in for a ride, because we’re about to dive into a topic that could revolutionise your approach to digital product development.   Eh, what is Pretotyping anyway? In the simplest terms, pretotyping is a way to test a product idea before investing significant time, […]