Welcome to Bay Tree Ventures

Digital Product Architects

We help ambitious companies design, launch and optimise digital businesses that transform the lives of their customers.

We operate as a studio as a service, to augment your digital and technology activities with best in class product and technology expertise and processes. 

What we do

We design, build and optimise product businesses. 

Product Consultancy

We help create best-in-class product teams and delivery by providing senior product leadership, strategy, and coaching on a fractional on-demand basis.

New product design

We design, build and launch new-to-market digital product and service businesses at speed with reduced development and commercial risk.

In-market optimisation

We assess and transform underperforming live products by re-architecting them to deliver more customer value and maximise growth.

How we are different

Outcome obsessed

We are singularly focused on outcomes, not on design or code. We want to build strategies, experiences and operations that achieve your business goals not ours.

360 view

We design for the entire environment in which you want to succeed. To do this we deep dive into your customer's world to create digital products and strategies that work for them, and for you.

Value chain

To create, deliver and extract value with your digital offering, you need to excel across every activity in your organization. We design and optimize your end-to-end value chains for success.


We work at speed. We get answers in weeks not months. To support this intensity, we follow structured processes so you and your team can gain maximum benefit with minimum distraction.

Where we focus

We know our strengths and so specialise in areas where we know our expertise and experience can create high impact change. 

Digital only

We're digital only and have a bias for high-potential B2B, B2B2C products, with marketplace and ecosystem potential.

Data first

We're data-driven from the get-go, and seek opportunities that exploit data at scale and have an ML potential.

Sector focussed

We focus on eCommerce, Fintech, DeFi, Insuretech, Medtech, Supply Chain, Logistics, Spatial Web, and IOT.

Low code, no code

We have experience across all technical stacks but with our fast-to-market approach, we seek low code and no code solutions for initial iterations.

Sound interesting?

If what you read sounds like what you need, get in touch. We are always happy to hear and discuss early stage problems and ideas.